What are Cannabis Terpenes and What Do They Do?

Terpenes are the aromatic compounds that give cannabis its characteristic fragrance. The plant contains more than 150 diverse types of terpenes. As most marijuana connoisseurs know, terpenes also give many strains their distinctive aromas. The gassy smell of Sour Diesel sets it apart from the sweet, cherry perfume of the strain Cherry Pie. However, in […]

Top 10 Health Benefits of Cannabis You Probably Didn’t Know

People have varying opinions about cannabis and CBD products. Many strongly favor cannabis and medical marijuana for their therapeutic properties, and others are still on the fence. While anti-drug activists may believe that a couple of puffs on a joint will adversely affect your health or even scar you for life, this is not true. […]

Eating Edibles vs. Smoking Weed: What’s the Difference?

Did you know that many different factors determine what type of experience you’ll have with cannabis? For example, different strains, CBD to THC ratios, terpene profiles, and consumption methods, such as smoking, can all have a significant effect on your cannabis experience. However, note that out of all the above factors, one that may have […]

What is the Entourage Effect and How Cannabis Terpenes Play a Role

Did you know that the crystalline shimmer, indulgent fragrance, and sticky texture of your favorite cannabis strains are products of terpenes? Besides helping create and amplify various rich aromas and flavors, terpenes have also played an important role in the ever-growing and dynamic field of medical and scientific research. Because of these research efforts, we […]

Indica vs. Sativa vs. Hybrid: How to Choose the Best Strains for You

More than 55 million people in the US use cannabis at least once in their lifetime. Of these users, over 35 million believe they are active users of cannabis. That means they use cannabis once or twice a month. As per recent studies, the percentage of marijuana smokers in the US is similar to the […]

Cannabis Extracts and Concentrates: What Are They and How Are They Made?

Cannabis enthusiasts started noticing a significant shift in the industry over the years. Regular users began heating oily extracts to inhale large quantities of cannabis rather than smoking. These extracts included shatter, wax, batter, dabs, and honey. They were more potent, easier to use, and cleaner than other cannabis consumption methods. This heralded the start […]

5 Cannabis Marketing Trends to Look Out for in 2023

This is an exciting time for cannabis. The industry is growing, sales are increasing, the community is expanding, and there are positive legislative changes to look forward to worldwide. Given the better market opportunities, cannabis brands are investing more money in advertising, product innovation, and consumer education. In 2023, we’ll likely see exciting new trends […]